A new way of paying
The project focuses on designing an intuitive and user-friendly interface for a new payment model that allows users to purchase handsets by splitting the device and data plan costs. Users will have the flexibility to customise the length of their contract and adjust the upfront payment amount to suit their budget. The goal is to create a seamless experiences on both mobileappsp and web platforms, ensuring transparency, simplicity, and ease of use.
The analytics show that this solution brings:
+3.9% uplift in completed purchases due to simplified, flexible checkout flow and transparent pricing.
Thanks to real-time cost breakdowns and plan customisation, 8.7% fewer user drop-offs at the pricing and plan selection stage.
+2x longer user interaction on the plan builder interface, indicating better engagement and exploration of options.
+20% improvement in customer satisfaction scores (CSAT) post-launch, driven by ease of use and personalized options.
Objective:
Empower User Choices: Enable users to personalize their handset purchase plan by selecting contract length, upfront payment, and monthly instalment amounts for both the device and data plan.
Simplify Complex Decisions: Provide users with clear, interactive tools to compare payment options and see the financial implications of their choices in real time.
Enhance Cross-Platform Experience: Design a consistent and engaging UI/UX that works flawlessly across web and mobile apps.
Key Features:
Payment Customization Tool:
• Interactive sliders or dropdown menus for adjusting contract length (e.g., 12, 24, 36 months) and upfront payment.
• Dynamic calculations show the monthly installment for the device and data plan based on user selections.
• Visual aids like graphs or charts to compare options side by side.
Transparency-Focused Interface:
• Clear breakdown of costs: device, data plan, taxes, and fees.
• Real-time updates to show the impact of changes to contract terms or upfront payments.
• Highlighted savings or promotional offers for specific combinations.
Personalized Recommendations:
• AI-driven suggestions based on user preferences, usage history, or budget constraints.
• Prominent “Best Value” or “Popular Choice” tags to guide decision-making.
Seamless Checkout Process:
• Integrated payment methods support credit cards, digital wallets, or financing options.
• Option to save or share customized payment plans for later review.
User needs:
As an [existing customer] I need to [easily compare prices of different phone plans] so that [I can receive the best deals, save money and make the most of my budget].
As an [existing customer] I need to [be able to tailor my phone plan] so that [I can purchase a phone plan best suited towards my needs].
As an [existing customer] I need to [clearly understand my contract lengths] so that [I can understand the overall cost of my phone and plan]
HMWs:
Help users understand the differences between Flex Pay and airtime plans.
Help users clearly understand the overall cost of their monthly device and airtime plan.
